Data analysis
We have managed to get some data from our music video to monitor of how many people are watching and where they were watching the video. From this you can see only the UK and the US has been watching our music video but this isn't updated yet as I last check we got 162 views not 82. For some reason they could not find out the percentage of gender of each male and female that watch the video. This is probably because it meant to get over a number of views which ours don't match yet. The data shows that most people actually search for the song instead of someone channel page. This is good because word is getting around the place about our music video which will increase the number of views when more people watched it. As you can see we got no dislikes which shows no one actually hates our video and also we got a couple of likes which shows more people like the video than they dislike it.
Wordle
I asked a couple of people to come and look at our music video and then ask them to write down ideas/images or any key lyrics that came into their head. I presented this using Wordle so I can take a good look at some of the big words the audience has put in.
A big word in the clutter is relationships which was shown in our music video by the relationship between the male and the female. Also we showed the relationship by using Barthes theory of semiotics when we use a number of objects to show the relationship.
Another word used was emotion which wasn't helpful because this doesn't show if it was an happy or sad emotion but they did use heartbreak which shows in the music video that the artist is heartbroken as he lost something that he loved very much.
There are also loads of other words in there which are link to the lyrics for example caught which was caught up in a rush. The audience probably wrote this down because you can see in the music video that he was caught up in a rush in the car which linked to our lyrics.
Interviews
The first question was What you would expect in an indie music video? And from the feed back I got most of it was expecting to see performances in the video and also some conflict which is what we did in our video which shows we follow the indie genre very well.
The second question was what sort of costumes would you expect the band to be in? From the feedback I got was similar as audiences were saying bright colours while other audience were saying it should stand out. In our video ours stand out because of the use of binary opposites we got with the band wearing black while the artist is in white.
The third question was what did you think of our music video? From the feedback I got was that the music video was very good and it was professional. Also from the feedback I receive was that they like the gaming as it was symbolising the relationship very well and also like the rubix cube.
Class video
We ask the class to look at our video and we ask them a few questions. Our aim is for males so it was unfortunate we had females watching but it didn't feel a difference at all. The class did understand the video and also they link it to theories like Barthes and Levi Strauss theories. They answer the questions fine and with detail and also gave us good feedback of what great about the video. SO we felt this was a success as they knew what they were talking about.
Facebook page and youtube strategies
We have created a Facebook page of the artist but we haven't really used it during the project. But somehow we have got 10 likes and if we actually put some of the stuff from the project like our rough cuts or pictures from filming and even our final music video then the likes will go up and people will share this with other people which will gain larger audience and a wider fan base for Bob Tink. If we did put a final video up then people might have shared it to other people and we will have feedback from the video which we don't have any at the moment. We haven't employed any youtube strategies to our music video because we felt it wasn't necessary but the downside for us not doing it is that we lose the audience as they don't know about this music video as we haven't done any advertising. If we did include youtube strategies for our music video then we will have loads more views and we will have good feedback of the music video which will help us to improve it.
Summary
WWW
- The use of theories like semiotics and binary opposites
- The narrative fitted in with the song
- The use of cinematography was very good
- The look of the band was very good
- Good performance in the video
- The slow motions in the video was good and perfectly timed
- Good lip synching
- We included performance and narrative genre in the music video
- The concept of the video was good
- The mise-en-scene like the lighting was very good
- Some places of the video the lip synching is off
- We could have made the some of the shots shorter as some of them are quite long
- At the end of the song it got what but we could have made it bold so it stand out
- We could have added in the music video of what the reason for them breaking up
- Could have added more pace to the editing