Jake Nava is an English music video and film director, born in North London. Nava placed fifth in Entertainment Weekly's "Top 10 Music Video Directors" list for 2011, with videos for Adele's "Someone Like You" and Kanye West's "Monster". Nava is widely known for his collaborations with Beyoncé, including the videos for "Crazy in Love" and "Single Ladies." Single Ladies was listed by
The Times at third position in "The 25 Most Influential Music Videos of All Time", It is charted as the 3rd most downloaded video and won "Video of the Year" at the MTV Video Music Award, MTV Europe Music Awards, and BET Awards.
He has created 47 music videos and he has worked with stars such as Adele, Beyoncé, Kanye West, Shakira, Robbie Williams, Britney Spears and many more. From the list of artists that he has work with it shows that he generally sticks with one genre and that is POP.
Here are some examples of his music videos;
Shakira's she wolf video is typical of the POP genre as she dancing and it is sexualised as she isnt wearing much. The video is only set in few locations and only has a couple of props, one being a cage that she is stuck in as she sings about letting out the she-wolf. The video is very dance orientated as every scene that she is in she is dancing. When she is dancing with others in the room they are not really in focus as she is the only one that is.
As Adele's song is a sad song the whole video is in black and white. The video doesn't tell a story as it just follows her walking around while singing. It is very simplistic but helps portray her sense of feeling.